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URL Shortener and Link Management Platform is exclusive to anything Redirecting with its broad choices and propelled highlights. Saving the Anchor Text with a Macro We’ll want to save the anchor text of the link. Similar Tools: Google Analytics and Clicky Clicky - A Great Alternative To Google Analytics Clicky - A Great Alternative To Google Analytics Read More .Autotrack Autotrack is a JavaScript library built on top of analytics.js that makes it easier for web developers to track the user interactions that are common to most websites. And if I was using Twitter.com to Tweet as I sometimes do, then I wouldn’t use one, I’d just let Twitter shorten it. Google’s URL Shortener is handy, though it does allow anyone to access the public analytics on each link. But if you are one of those folks who wonders just what this all is and how it works, please read on.

What Link Shorteners Do (And Don’t Do) Link shorteners were originally created to address stubborn email systems that wrapped an email after 80 characters and broke any long URLs that might have been in the message. You can copy the resulting bit.ly link and use it in your tweets, in your e-mail, or even on your website. The Google Analytics campaign title combines the MailChimp campaign title with the date to make it easy to search for in your Analytics dashboard. Add Tracking to Your Automated Email Campaign To add Google Analytics tracking to an automated email campaign in MailChimp, follow these steps.

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But, as Matt Cutts says in this video, the page rank and anchor text will flow through the shortened link and that there shouldn’t be any harm in using them…as long as the URL shortener is using a 301 redirect. To turn click tracking on or off in a regular email campaign, follow these steps. We’ll want to know: Where users are going How often they’re clicking What pages they’re clicking from The anchor text they’re clicking on From the data we can take action by: Pruning unclicked links Create new content in the vein of the highly clicked links Update the current article to provide additional clarity Using GTM for Event Tracking While you can use jQuery to track the click events, we’ll be using Google Tag Manager because the auto-event tracking feature makes it a fairly simple implementation and future tweaks won’t require engineering cycles or production pushes. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).