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The procedures show results from Adobe DigitalPulse Debugger. Every single email address links contains mailto: so this firing rule ensures that this tag only fires on clicks where links are “mailto” type email addresses. If you set up tracking this way, you won't be able to see the Google Analytics statistics in MailChimp. Label: {{element url}} – Also a macro, this Element URL macro records the specific link that was clicked on. Example: link UPDATE The above is for the older version of the API - ga.js. Choosing A Link Shortener There are no shortage of link shorteners out there.

Otherwise, users may see a security warning in their browser when visiting your emailed links. TinyURL was used by early bloggers before many of these other services were around.

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How You Too Can Benefit From These Url Shortener Methods

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In the example above we have created a link to be shared on Twitter, as a tweet. utm_source parameter identifies the source of traffic this could be a site, a social media network, newsletter, app, etc. Just a Few of the Available Sites I won’t claim to be familiar with all the possible URL shortening sites you could use. Use insights from tracking reports to understand who my customers are, spot product micro trends and ratchet up results on the next campaign. The Google Analytics campaign title combines the MailChimp campaign title with the date to make it easy to search for in your Analytics dashboard.  Set Different Titles for Emails in a Series All emails in an automation series will have the same title in your Google Analytics account unless you set a separate title for each.

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For example, .in, the TLD for India, is good for names ending in the "en" or "in" sound. .es, Spain's TLD, is good for plural names ending in "-es". Change http to https and then load the resulting URL. It’s very simple interface will allow you create custom URLs so that it’s not just a random mix of letters and numbers if you want. bit.ly/0a0b0c0 TinyURL: Another one of the first, if not the first URL shorteners for Twitter. But as Dave Winer articulated, there’s no reason we shouldn’t have a shortener ourselves, and here we are. 🙂 People are already using it.

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Short.cm also provides an API for developers and Google Chrome extension for better experience. The links toolbar may not be visible in all setups and in most browsers, you can enable it in the View->Toolbars menu of your web browser. This will receive an clicked-link events as they bubble up through the DOM. This UA code can be found next to your website’s profile in Google Analytics Dashboard.


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