000+00:00", "analytics": { "allTime": { "shortUrlClicks": "3227", "longUrlClicks": "9358", "referrers": [ { "count": "2160", "id": "Unknown/empty" } /* , ... */ ], "countries": [ { "count": "1022", "id": "US" } /* , ... */ ], "browsers": [ { "count": "1025", "id": "Firefox" } /* , ... */ ], "platforms": [ { "count": "2278", "id": "Windows" } /* , ... */ ] }, "month": { /* ... */ }, "week": { /* ... */ }, "day": { /* ... */ }, "twoHours": { /* ... */ } } } created is the time at which this short URL was created. For example: Services Brochure In the above URL we’ve added the parameter “?pdf=Services-Brochure” to the end of the PDF URL link. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).