If you're comfortable with Web hosting and setting up simple PHP and mySQL applications, there are several free scripts you can use to set up a URL shortener on your own server, giving you much more control. The media source value is represented in the tracking link, on the bottom of the page, under the ‘pid’ parameter. Note To properly differentiate between your custom tracking link and AppsFlyer integrated partners tracking link, do not use "Facebook", "Facebook Ads", "Google", "Twitter" or "Organic" as your custom media source name (case insensitive). Click outside the box to update your generated tracking link. A short link which expires, or can be terminated, has some security advantages. If you're driving internal pay-per-click traffic and want to pass the cost per click through the tracking link, you can use the following parameter: payout To enable this feature, go to Company > Customize Application > Settings > Tracking.
Don't use your company name: URL shorteners can also be formed from product names, words common to your industry, slogans or even slang.
Example for event tracking using the newer API: Previous Next
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