Enabling this setting records and displays the following additional link information: URL: Displays the URL that will be tracked. URL shorteners are nothing new, Tiny URL has been around for 100 years, but WP.me is different in a few ways. 6Extending your attribution funnel with fallback clicks Most mobile marketers would agree that while last-click attribution optimally identifies the final pre-app store engagement, it can make tracking for alternative redirect locations more difficult. The call details that appear in DigitalPulse Debugger are similar to the following example: Notice the URL contains the Query string this time around. As a result, long URLs must be copied-and-pasted for reliability.
Use alternate extensions "hacks": Many country code extensions can be used to help form your company name by using the characters before and after the dot to form a shortened for similar sounding version of your name. Services such as Bitly declare that their links are permanent; they will never be modified or deleted.
I think a few of these points are worth following up on. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).