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More » Goo.gl Here’s Google’s very own URL shortener, which is a popular choice that’s useful for just getting the job done as quickly as possible. This can be added to existing JavaScript files or in a script block as long as it’s loaded somewhere within the HTML body (ideally, just before the closing tag). jQuery (or your alternative) must be loaded first although the Google Analytics tracking code can appear anywhere on the page. /* Track outbound links in Google Analytics */ (function($) { "use strict"; // current page host var baseURI = window.location.host; // click event on body $("body").on("click", function(e) { // abandon if link already aborted or analytics is not available if (e.isDefaultPrevented() || typeof ga !== "function") return; // abandon if no active link or link within domain var link = $(e.target).closest("a"); if (link.length != 1 || baseURI == link[0].host) return; // cancel event and record outbound link e.preventDefault(); var href = link[0].href; ga('send', { 'hitType': 'event', 'eventCategory': 'outbound', 'eventAction': 'link', 'eventLabel': href, 'hitCallback': loadPage }); // redirect after one second if recording takes too long setTimeout(loadPage, 1000); // redirect to outbound page function loadPage() { document.location = href; } }); })(jQuery); // pass another library here if required The event is recorded with the category name ‘outbound’, action name ‘link’ and the value set to the URL of the outbound page.
This will allow you to plan your content strategy accordingly. Real time link editing means a quick edit is all it takes to instantly shift customers to a new landing page.
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MailChimp reports provide a few different metrics for measuring click activity on a campaign report. The tool is free and can be used whenever you want. Check Validation: Also optional, but this just makes sure the user “really” clicked on the link. When you schedule a link Tweet via Hootsuite, you can shorten the link to an owl.ly link. owl.ly/0a0b0c0 Google: As always, Google has something for you too.
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We want tracking to work everywhere so I recommend using a library with robust cross-browser event handling. Also, remember that many services provide 14 day free trial so you can check if it fits your needs before spending any money.
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Another reference to URL shortening was in 2001.[8] The first notable URL shortening service, TinyURL, was launched in 2002. Shortening links for Twitter simply means reducing its length and at the same time, it still works correctly. Bit.do Bit.do is the first Bitly alternative I suggest since it is very simple. Add Campaign name and any other parameter (optional): Add the name of the campaign to differentiate between the different creatives you are running with that specific owned media source. For example, the URL "" can be shortened to "", and the URL "" can be shortened to "". Initially Twitter automatically translated URLs longer than twenty-six characters using TinyURL, although it began using bit.ly instead in 2009[10] and later developed its own URL shortening service, t.co. But, Is.gd comes with an option to enable you to create a custom short URL. Before the plain-text version of your campaign is sent, links will look something like this example.
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